Lead UI/UX designerfor complicated products.
I'm Vijay Raj. For 7+ years I've turned procurement, banking, trading and B2B workflows into interfaces people finish tasks in without a manual.
The tools I think in.
From early research to precise interfaces, a toolkit for thoughtful product work.
Design & systems
- Figma
- Framer
- Sketch
- Adobe XD
Research & ops
- Miro
- Notion
- Linear
- Claude AI
Visual & motion
- Photoshop
- Illustrator
- After Effects
- InDesign
- Premiere Pro
- Lightroom
I design calm, considered products that respect attention and earn trust through detail.
My practice spans design systems, complex enterprise tooling, and zero-to-one surfaces. I work close to engineering and partner deeply with research — the brief is always the first thing to redesign.
I run focused design critiques and lightweight design operations that turn feedback into clear decisions. I mentor designers through context and ownership, while partnering with engineering and product leaders early to shape strategy—not only execute it.
Recent projects.
Aditya Birla Pivot Edge
An internal sales platform that generated ₹700+ crore in enquiries within one quarter of launch.
Leadership — Led 3 designers and aligned a 9-engineer product team around the end-to-end sales workflow.
Category Manager Dashboard
An action-first command centre for category teams — turning enquiries, payments, seller health and margin into clear daily priorities.
Leadership — Led 2 designers and partnered with category leadership to define the dashboard’s information priorities.
Globalfair Design System
Tokens, primitives, and patterns that scaled across 4 product lines and 60+ engineers.
Leadership — Led 4 designers and drove system adoption across four product teams.
Buyer App — Globalfair
A native-feel cross-border buyer experience for a US-based building-materials marketplace.
Leadership — Led 2 designers and coordinated product decisions across two PMs and eight engineers.
Atlas Design System
The token-first system behind this portfolio: color ramps, semantic roles, typography, components and patterns.
Leadership — Built to support a rapidly growing B2B platform across procurement, sales, credit, order management and logistics.
Aditya Birla Pivot — Website
Editorial marketing site for a steel-tech B2B platform. Built for storytelling, optimised for conversion.
Leadership — Led the design direction and aligned product, engineering, and content partners through launch.
Danske Bank — Research Hub
A 100% digital onboarding research portal for Denmark's largest bank.
Leadership — Co-led product definition with research and aligned findings across 11 contributing teams.
Where I learned.
The University of Texas at Austin
UI/UX for Data-Driven Business Applications, Human Computer Interaction
Jun 2024 — Jan 2025
Postgraduate Program in User Experience Design — user research, understanding user behaviour and needs through qualitative and quantitative methods.
SRM Institute of Science and Technology (SRMIST)
Visual Communication, Communication and Media Studies
Jun 2015 — Apr 2018
Foundations in typography, brand systems, motion and visual storytelling.
Have a project in mind?
Open to Lead / Principal Designer roles